Donna sends SMS and email confirmation as soon as a booking is made, then automatic reminders 24 hours and 2 hours before. Each message includes a one-click reschedule link and a cancellation option. Cuts no-show rate in half.
Industry data: untexted appointments have 25-35% no-show rates in beauty and 20% in healthcare. Each no-show is a slot you can't refill on short notice — and the cost of the appointment plus the cost of the missed opportunity.
Donna's confirmation + reminder flow cuts no-show rates roughly in half. Confirmation goes out within 5 seconds of booking, reminder at 24 hours, second reminder at 2 hours. Each message has a one-click reschedule link (opens your booking page with the appointment loaded) and a cancellation option (frees the slot, triggers waitlist callback if enabled).
SMS + email within 5 seconds of booking. Includes service, time, location, prep notes.
24-hour reminder confirms intent. 2-hour reminder catches morning-of cancellations early enough to refill.
Reschedule link opens your booking page with the appointment loaded. Caller picks a new slot, Donna handles the rest.
Cancellation link frees the slot instantly and triggers waitlist callback (if you have one set up).
Default messages work out of the box. Customize per service, per location, per language. Variables for {NAME}, {TIME}, {SERVICE}, {STAFF}.
Caller replies 'YES' to confirm, 'NO' to cancel, or text back to reschedule. Donna handles the conversation via SMS.
| Donna | Generic booking app | Voicemail | Front desk staff | |
|---|---|---|---|---|
| Auto-confirmation | 5 sec | Manual send | N/A | Hand-write |
| Reminder cadence | 24h + 2h | 24h only | N/A | Phone calls |
| One-click reschedule | Yes | Email reply | N/A | Phone call |
| Two-way SMS | Yes | No | N/A | N/A |
Every booking is yours — no commission, no per-call fee. Solo for independent professionals, Starter for small teams, Pro for multi-staff or multi-location practices.
Independent professionals.
Small businesses (1–5 staff). Most popular.
Multi-staff or multi-location.
14-day free trial · No credit card · Cancel anytime · 30-day money-back
14-day free trial. Confirmations and reminders on by default.
