Every call generates structured data — intent, outcome, duration, voice used, tone tested. Donna aggregates it into trend reports: what your callers ask for, when they call, which voices convert best, where escalations spike.
Most service businesses don't know what their callers actually ask for. They guess. Donna gives you the receipts: 38% of calls are bookings, 24% are FAQs, 12% are reschedules, 8% are spam, etc. Real data beats hunches.
Call Analytics aggregates every call's structured data into trend reports. See which hours get the most calls (staff your AI tier accordingly). See which intents dominate (FAQ-heavy? Build a self-serve FAQ page). See which voices convert best (A/B test data drives the choice). See where escalations spike (those are gaps in Donna's training — fix them).
What % of calls are bookings, FAQs, reschedules, complaints, transfers, spam? Updated daily, broken down by hour/day/week.
Of calls that should have ended in a booking, what % did? Track over time as you tune playbooks.
When are your callers calling? Helps you decide when to be available for warm transfers (and when to let Donna run solo).
If you've tested multiple voices or tones, see which converts higher. Confidence intervals included.
Which intents trigger escalations most? Those are gaps in Donna's training — tune the prompts to handle them.
Pro tier: scheduled exports to Google Sheets so your analyst (or you) can build custom reports on the data.
| Donna | Smith.ai | Generic answering service | Voicemail | |
|---|---|---|---|---|
| Intent distribution | Auto, 12 categories | Manual tagging | N/A | N/A |
| Booking conversion rate | Tracked over time | No | N/A | N/A |
| Voice + tone A/B | Pro tier | No | N/A | N/A |
| Custom exports | CSV + Sheets (Pro) | Limited | No | N/A |
Every booking is yours — no commission, no per-call fee. Solo for independent professionals, Starter for small teams, Pro for multi-staff or multi-location practices.
Independent professionals.
Small businesses (1–5 staff). Most popular.
Multi-staff or multi-location.
14-day free trial · No credit card · Cancel anytime · 30-day money-back
14-day free trial. Analytics go live with your first call.
